A new market can look like growth on a slide. Five questions separate a real opportunity from an expensive distraction.
- What decision are we actually making, and what would make us walk away?
- What do customers in this market pay for today, and who do they buy from?
- What will it cost to win the first ten clients, in time and in cash?
- Which of our current strengths travel, and which do not?
- How will we know, in ninety days, whether to continue?
If this is a decision in front of you, a senior partner can talk it through with you in a confidential first conversation.